Accessing Digital Harm Reduction Outreach in Indiana
GrantID: 74852
Grant Funding Amount Low: $2,500
Deadline: Ongoing
Grant Amount High: $20,000
Summary
Explore related grant categories to find additional funding opportunities aligned with this program:
Black, Indigenous, People of Color grants, Community Development & Services grants, Health & Medical grants, HIV/AIDS grants, Non-Profit Support Services grants, Substance Abuse grants.
Grant Overview
Indiana Operations Center on Digital Campaign Performance Data
Indiana's 92 counties include 55 where the nearest harm reduction program lies more than 30 miles away. 2022 emergency department data record 4,812 opioid-related visits outside Marion County. Digital outreach campaigns can measure impressions and click-through rates to landing pages that list local supply pickup points or mail-order options.
These operations matter because Indiana's manufacturing and logistics workforce includes large numbers of shift workers whose schedules do not align with daytime clinic hours. Social media usage rates in the 18-34 age group exceed 85 percent statewide per 2021 behavioral risk factor surveys. Targeted ads can reach individuals searching terms associated with substance use without requiring physical travel.
Applications must specify platform selection, exact ad copy, and the Indiana-only zip codes included in geo-fencing. Budgets allocate at least 70 percent to paid media buys rather than staff time. Performance reporting includes weekly impression counts, unique website visitors, and number of supply requests generated by county.
Indiana differs from Ohio programs by prohibiting any mention of out-of-state resources in campaign content and requiring quarterly comparison of generated requests against county-level overdose counts from the state coroners association. This keeps modest grant expenditures tied directly to measurable digital reach within Indiana borders.
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